Tourism Matters: Guaranteed Best Rates Will Maximise Conversion

If they can book your hotel somewhere else cheaper they invariably will. They close down the hotel's own booking engine and books through the third party site at a higher commission level. Sound familiar? Okay it's a booking but here's the impact ... If you have Guaranteed Best Rates on your site you will have increased the chance of securing a direct reservation at a higher rate and the knowledge they are your direct customer! So for the independent or smaller hotel that ...